In response to a growing need for a new way of consulting within the industry, global design and consulting firm B+H held a 2-day internal academy aimed at arming their talent with new tools and strategies. Combining theory with hands-on application and facilitated discussion, our Seattle leadership team introduced Toronto talent to tested methodologies that prepared them for new methods of client consultation.
Working closely with B+H’s Seattle leadership, I produced and presented a global trend deck along a spectrum of macro change drivers based on the STEEP framework (Sociological, Technological, Economic, Environmental and Political). The deck was presented to expand thinking and encourage new conversations prior to delving into the academy content. Following the presentation, we engaged with talent to draw connections between individual comments and observations to deepen insight on applications of these global change drivers and trends within our industry.
Using the deck, I also created three possible future world narratives where the trends discussed came into play to create transformative, fortress and market scenarios. By engaging talent to explore possible futures rooted in current human-centered trends, they came together to discuss how they saw the future of the industry and their role as designers within it.